![]() Tapulous is a private startup that began with around $3 million in capital the same time the app store launched in July 2008. "Tap Tap Revenge 3," by Palo Alto-based developer Tapulous Inc., is already the top paid app on the store, and more than 16 million downloads of different versions of the game, most of which were free.Ĭlose to a million premium versions, featuring bands such as Lady Gaga, Coldplay and Nine Inch Nails, have been downloaded for $4.99 each. "The main driver was to have it stand up to scrutiny from hardcore Metallica fans now. "We're not expecting this to be some sort of golden miraculous thing that changes the economics of record labels," said Jack Isquith, senior vice president of digital music for the unit of Warner Music Group Corp. ![]() Records, expects the game to make it into the top 10 paid music apps on Apple Inc.'s iTunes store. Metallica's recording company, Warner Bros. Last year, Metallica released its new album "Death Magnetic" through the " Guitar Hero: Metallica" video game as well as traditional outlets. This stuff all falls in the fun category." "It's not about the money or revenue or some master plan. ![]() ![]() "It's one more thing that'll keep me semi-cool in my kids' eyes for another six months until the next thing comes out," Ulrich said. The iconic rockers could probably make more money performing one or two shows live, with 10 playable songs on the game, including "Enter Sandman," selling for $4.99.īut the band took part to stay relevant with today's youth, said drummer Lars Ulrich, 45, the father of 11-year-old and 8-year-old boys. In the game, players tap areas on the screen in time with the music, much like players strum or drum plastic instruments in video games such as " Rock Band" and "Guitar Hero," except on a smaller scale. ![]()
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